This year, Cheerios is releasing its new Dulce de Leche flavored Cheerios to bring the Latino flavor to masses. Honey Nut Cheerios weren't sweet enough, apparently. Dulce de Leche, South America's caramel, is delicious, not doubt. The cereal now includes not just corn syrup but also caramel (aka sugar and water). The simplified ingredient list looks something like this: Grains, corn syrup, caramel syrup, salt, brown sugar syrup, chemicals. Seriously, General Mills?! Delivering "nutrition you can trust?" I can trust it'll make unsuspecting diabetics reach for their insulin in a hyperglycemic fury.
This new flavor coincides perfectly with New York City's Department of Health's new campaign stressing the importance of portion control and the health impact of the super-human portions that have come about in the past 50 years.
Guess what? A portion of Cheerios is 3/4 cup. The average breakfast eater will eat 3 times that much in one average bowl. It's a never-ending battle between food companies and health nuts.